From Translation to Transcreation: How Our Role Has Evolved in the Age of AI
Not long ago, translation was a straightforward craft: taking words from one language and conveying their meaning in another, as faithfully as possible. Today, that landscape has changed beyond recognition. With machine translation (MT) systems and generative AI tools now capable of producing text in seconds, the human linguist’s role is no longer simply to […]
Transcreation: Content Profiling and Creativity in Marketing Campaigns
Transcreation can be defined “…as a translation that is enhanced by creativity and focuses on style, register, and emotive impact, and is modified to suit a new audience which can be a group of users, a country, a region, etc.”
Unlocking the Power of Transcreation: Bridging Cultures Seamlessly
Transcreation is a powerful tool that goes beyond mere translation to ensure your message is not just understood, but embraced.