Tech + human talent, the optimal combo
Artificial intelligence developments such as ChatGPT have made a stunning impact on the world – record-setting numbers of app downloads and active users: content creation and even gist translation at the touch of a button.
But does this convenience come at a cost?
While outputs initially appear encouraging, delve deeper and the generated content clearly has flaws: a scattergun approach to harvesting data from multiple sources…misinformation, hallucinations, echo chambering, serious issues with data confidentiality (since large language models’ evolving learning depends on harnessing – not understanding or evaluating – input data).
I evaluate ChatGPT outputs as a good start to the content creation process, but – just like machine translation – the outputs need careful evaluation, correction, and localisation. And that’s where human intelligence and experience nicely dovetails with the tech – a symbiosis of convenience and quality.
I can edit and improve existing AI outputs (corrected, stylised, localised), and even provide creative insights and support (ChatGPT outputs depend on the quality, phrasing and accuracy of inputs – prompting delivers better content).
Where can AI copy editing add value?
![heart envelope](https://darrenchastney.com/wp-content/uploads/2024/03/heart-envelope-icon.webp)
Style, tone, and target
I personalise and localise generic AI for your target audience to deliver your message and branding to reflect your unique values.
![search icon](https://darrenchastney.com/wp-content/uploads/2024/03/search-icon.webp)
Search engine optimization (SEO)
I rework your content to ensure optimal online performance – based on your preferred SEO words and phrases or my own research.
![unique not genric](https://darrenchastney.com/wp-content/uploads/2024/03/unique-not-genric-icon.webp)
Unique, not generic
AI can only do, not think. Coming up with original and compelling ideas behind persuasive copy is distinctly human – even in the age of AI.
![edit file icon](https://darrenchastney.com/wp-content/uploads/2024/03/edit-file-icon.webp)
Quality, structure and logic
AI output can be uneven, repetitive and illogical. I can optimize the content so that everything makes perfect sense.
What clients say
“A really useful service – taking the best of tech and adding human intelligence to make the generic into USP”
MARK SIMPSON | CONTENT MANAGER | ABCMEDIA“We save time by initially using ChatGPT…Darren then takes that rough generic output and adds a creative flourish and editor’s eye. A great new service.”
LISA RENNISON | VENDOR MANAGER | PRIME PRODUCTION“The perfect solution for our blogs: targeted AI content + Darren’s creative insights and localisation for our market.”
MICHAL TRVDON | MARKETING MANAGER | SOLAR PROVIDER GROUP