Tech + human talent, the optimal combo
Artificial intelligence developments such as ChatGPT have made a stunning impact on the world – record-setting numbers of app downloads and active users: content creation and even gist translation at the touch of a button.
But does this convenience come at a cost?
While outputs initially appear encouraging, delve deeper and the generated content clearly has flaws: a scattergun approach to harvesting data from multiple sources…misinformation, hallucinations, echo chambering, serious issues with data confidentiality (since large language models’ evolving learning depends on harnessing – not understanding or evaluating – input data).
I evaluate ChatGPT outputs as a good start to the content creation process, but – just like machine translation – the outputs need careful evaluation, correction, and localisation. And that’s where human intelligence and experience nicely dovetails with the tech – a symbiosis of convenience and quality.
I can edit and improve existing AI outputs (corrected, stylised, localised), and even provide creative insights and support (ChatGPT outputs depend on the quality, phrasing and accuracy of inputs – prompting delivers better content).
Where can AI copy editing add value?
Style, tone, and target
I personalise and localise generic AI for your target audience to deliver your message and branding to reflect your unique values.
Search engine optimization (SEO)
I rework your content to ensure optimal online performance – based on your preferred SEO words and phrases or my own research.
Unique, not generic
AI can only do, not think. Coming up with original and compelling ideas behind persuasive copy is distinctly human – even in the age of AI.
Quality, structure and logic
AI output can be uneven, repetitive and illogical. I can optimize the content so that everything makes perfect sense.