This ‘freer’ approach to translation uses copywriting techniques combined with in-depth cultural knowledge to make transcreated texts a catalyst – encouraging your target audience to take action (sign up to a mailing list, buy your product, click through to your website, etc.). It typically involves to ensure the tone of voice, style, and message are just right. Website translations and blogs also benefit from SEO translations to boost search engine readability, relevance and ranking – you can provide preferred terms/phrases or I can research these as an additional service.